Salesforce Positions Itself as the Sheriff of AI's Wild West

The ad, featuring Matthew McConaughey, is accompanied by a survey of artificial intelligence use

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On the heels of a new campaign asking who is going to be the sheriff of the Wild West that is artificial intelligence, Salesforce also released a survey showing that almost three-quarters of employees believe the technology introduces new security risks but plan to use it anyway.

The 15-second campaign, “AI Sheriff,” was directed by Robb Bindler and produced by Chelsea Pictures, and features the company’s ambassador Matthew McConaughey entering a computer-generated Wild West town to promote Salesforce’s AI services as a solution.

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