Premier League Celebrates Summer Series Matches With AR Giveaway

People in the five host locations can find trophies in augmented reality

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

The Premier League Summer Series runs from July 22-30, and to celebrate, the Premier League worked with metaverse consultancy Doppelgänger and AR developer Rose Digital to launch an augmented reality trophy hunt that will give fans the chance to win a variety of prizes.

The Premier League Summer Series will feature six Premier League soccer clubs (Aston Villa, Brentford, Brighton & Hove Albion, Chelsea, Fulham and Newcastle United) that will compete in nine matches hosted in five locations across the U.S.:

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in