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Combining the worlds of digital wallets and augmented reality, Web3 engagement and loyalty platform SmartMedia Technologies partnered with Niantic’s 8th Wall augmented reality platform to bring AR experiences to owners of Web3 wallets.
SmartMedia Technologies debuted its new offering at Cannes Lions. Attendees could onboard into the experience using a smartphone and email address, and then collect digital objects they could redeem for physical and digital rewards, including a Cannes AR NFT. This tech allows people to view the NFTs they’ve collected in AR.
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