The New York Liberty are a certified superteam, and fans and brands are on board.
Keia Clarke, CEO of the WNBA team, joins this episode of Champions of Change to discuss how her background in marketing led her to a career in professional basketball.
Learn how Clarke navigates media rights deals, her thoughts on the digital and streaming future of sports, the power of having a superteam in Brooklyn, and why brands should be getting in with the Liberty.
Also hear how Clarke’s experience as a collegiate basketball player translates into her professional career, and what’s next for the NY Liberty.
Stream
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in