Pepsi Enlists TikTok Food Critic Keith Lee to Support Black-Owned Restaurants

Restaurant Royalty invites foodies to vote for their favorite Black-owned eateries in the U.S.

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Pepsi’s mission to support Black food entrepreneurs via its Dig In platform is entering its sophomore year. Now the brand has teamed up with TikTok food reviewer Keith Lee to spread awareness and call for submissions to its Restaurant Royalty program, which recognizes the country’s best Black-owned restaurants.

Through July 1, Pepsi is inviting foodies to submit their favorite local Black-owned eatery on DigInShowLove.com. The winning restaurant owner will score a trip to Las Vegas to showcase their signature dish.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in