FMCG giant Pepsi has begun to unleash the summer vibes through a campaign that promotes its tie-up with the world’s most-streamed artist Bad Bunny and Apple Music through its “Press Play On Summer” program.
The 87-second spot sees Bad Bunny take up the role of a lifeguard as he oversees the vibe around the pool during a warm summer day. He finds that his track “Where She Goes” plays, allowing him to control the movements of the poolside sun worshippers every time he opens his bottle of Pepsi Zero Sugar.
The ad was directed by Grammy-winning director Dave Meyers and co-directed by Mia Barnes, with choreography from VMA-winner Sherrie Silver.
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