Augmented Reality Advertising News

Tiffany & Co. Promotes New Lock Bracelets Using Augmented Reality

The luxury jeweler turned a church construction facade into an art installation

a robins egg blue sign with the words lock your love with the Os as interlocking bracelets — The Tiffany & Co. installation can be viewed at the Piazza del Duomo in Milan.Tiffany & Co.

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To promote the launch of its Tiffany Lock bracelet collection, Tiffany & Co. partnered with Italian artist Pietro Terzini to create an art installation at the Piazza del Duomo (Cathedral Square) in Milan.

The installation features the words “Lock Your Love” in capital letters, with the “O” in each word being represented by a Tiffany Lock bracelet. It’s viewable now through April 15 in the Piazza del Duomo, where the luxury jeweler also has a store.