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Beyoncé intends to extend her summer reign well into the fall and beyond with a new campaign from Tiffany & Co. that also does some good for aspiring students in the creative arts.
On Sept. 2—two days before the singer’s 41st birthday, five weeks after releasing her record-shattering seventh studio album, and just days after lending her voice to honor friend Serena Williams in a tribute from Gatorade—the artist took to social media to share images and teaser videos announcing her campaign with the jeweler, “Lose Yourself in Love.”