Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
For the latest Super Bowl 57 advertising news—who’s in, who’s out, teasers, full ads and more—check out Adweek’s Super Bowl 2023 Ad Tracker and the rest of our stories here. And join us on the evening of Feb. 12 for the best in-game coverage of the commercials.
Priceline has been doling out travel deals for nearly 26 years, with Kaley Cuoco serving as the company’s spokesperson for a decade.
Both Priceline and Cuoco understand the value of both short-term deals and long-term investments, which is why their approach to this year’s Super Bowl looks different than prior years.
Priceline had in-game Super Bowl ads featuring its 15-year spokesperson William Shatner—the Priceline Negotiator–in
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in