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After ending its run as presenting sponsor of the Super Bowl Halftime show last year, Pepsi is back to advertising during the Big Game—and there won’t be any sugar involved.
The ad will be a continuation of a campaign that kicks off during the NFL playoffs beginning Jan. 14 to promote its updated Pepsi Zero Sugar drink. Throughout the postseason, Pepsi will air new commercials in both English and Spanish.
“At Pepsi, we put our consumers at the forefront of everything we do,” Todd Kaplan, chief marketing officer at Pepsi, said in a statement.
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