Pringles to Return to Super Bowl for Sixth Consecutive Year

The brand intends to continue its 'Stuck In' focus, which inspired this year's spot

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Potato chip brand Pringles will return to the Super Bowl for 2023 as it continues to explore how football fans across the country get “stuck in” and see the snack as a part of the celebrations.

This will be the sixth consecutive year that Pringles has run an ad during the Super Bowl, with the brand using its Instagram account to announce its return. It intends to continue to build up to the day with further hints running through its social media activity.

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