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Kraft Heinz’s frozen food brand Delimex is giving an assist to gamers in the name of snacks.
In its first campaign after a rebrand, Delimex is “Feeding Gamers” literally and figuratively.
Through Nov. 18, Delimex is creating a team in three games—Call of Duty: Modern Warfare 2, Call of Duty: Warzone 2 and Overwatch 2—and will allow players to intentionally kill its team members in the games. It’s also setting up taco tucks and stands within the game where Delimix players will congregate, waiting to feed opponents kills and coupons.
The brand plans to feed gamers with coupons to purchase its Taquitos product, while the first-person shooter gaming term “feeding” is the act of dying repeatedly, thereby giving the enemy team easy points to boost their score. A
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