Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Dutch supermarket chain Jumbo has pulled its musical World Cup 2022 campaign, featuring singing construction workers, thought to be in poor taste following the death of thousands of migrant workers in building the stadiums for the tournament.
Jumbo is a family-owned business that was established in 1921 growing to become the second-largest chain in the Netherlands. According to its website, it is annually visited by over 100 million customers across its 700 locations including nine food markets and chain of convenience stores.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in