Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
If you are still on Twitter these days, try a little experiment: Do a search for Hims & Hers. Note what pops up. You’ll find three clear categories of commentary.
Category one: droll one-liners pointing out that the brand sells libido-enhancing drugs for men and antidepressants for women. Some like to point out that there’s a kind of freshness in the bare-naked honesty of this polemic approach when it comes to the seemingly existential condition of the sexes.
Category
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in