Diversity, Equity and Inclusion

GLAAD Uses Stories of Real Families to Inspire Midterm Voting for LGBTQ+ Rights

Its latest ads focus on protecting trans youth and marriage equality

The Briggle family (mother, father, son, daughter) posing as a group in their living room. — The 'Trans Family' spot began airing in April but was updated ahead of the midterm elections.GLAAD

By Tiffany Moustakas

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Earlier this year, state lawmakers filed nearly 300 pieces of anti-LGBTQ+ legislation, many of which targeted transgender youth. To raise awareness of what could happen to the people these laws would impact, LGBTQ+ advocacy organization GLAAD turned to advertising to try and put a face to the issue.

GLAAD set out to find a family in a state where these laws are being proposed. In this case, the organization looked to Texas—a red state that has enacted draconian laws but has a vigorous progressive streak in cities like Austin and Houston.

GLAAD

Tiffany Moustakas

Tiffany Moustakas is Adweek's news and engagement editor, where she edits stories, newsletters, assists with social media and writes about the intersection of marketing and culture.

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