Sports Marketing

Nike and The GenderCool Project Kick Off a Campaign Celebrating Trans Student Athletes

The Play It Out initiative amplifies the facts about trans kids and their connection to sports

A student athlete talks to the camera — 17-year-old Amir extols the benefits of school athletics, like learning how to play as a team member.Swissa Creative, The GenderCool Project, Nike

By Samantha Nelson

March 17, 2022

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With states across the country seeking to restrict how transgender athletes compete, The GenderCool Project and Nike are spotlighting the joy that young people find in school sports.

Samantha Nelson

Samantha Nelson is a freelance writer for Adweek.

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