Brands Like AT&T, Toyota and Amazon Are Playing Both Sides on LGBTQ+ Rights

Data for Progress and Popular Information highlight rainbow-colored corporate hypocrisy

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Since the very first march in 1970, Pride has been a celebration rooted in defiance of oppression of LGBTQ+ communities. But more than 50 years later, those communities are facing an historic backslide of their civil liberties. State lawmakers have filed nearly 300 pieces of anti-LGBTQ+ legislation so far this year, with bills targeting trans youth taking center stage.

While brands like AT&T, Toyota, Comcast and Amazon are sponsoring Pride events in major cities across the country this month, they’re also playing a much different role.



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