Adweek Podcast: Behind the Screams of Uber Eats' Halloween Film

Are star-studded short films the future of shoppable creativity

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

In this week’s episode of Yeah, That’s Probably an Ad, creative and inclusion editor Shannon Miller and director of audience engagement Jess Zafarris are joined by Katie Donnel, senior marketer at Uber Eats, and Simon Armour, creative director at Kamp Grizzly to discuss Uber Eats’ Halloween horror film starring Keke Palmer, how the film came together and the next frontier for shoppable creativity.

Stream the new episode below, listen and subscribe on Apple Podcasts or find it on Spotify.