Chewing gum has pretty limited use: You unwrap it, chew it, spit it out, and throw it away. (Well, except if you’re MacGyver, who has been known to fix a blown fuse with a gum wrapper.)
British rocker Yungblud and sugar-free 5 Gum have found a new use for spent chewing gum: jewelry. It doesn’t seem to be a gag: The star partnered up with the Mars Wrigley brand and jeweler Greg Yuna to create a line of ice using Yungblud’s own saliva-filled gum, titled Masterpieces.
Fifteen
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in