Play Beer Pong in the Metadorm, Leftover Pizza Included

The virtual experience has been developed to help Telenet engage Belgium's students

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

The growing interest in the development of virtual environments, described by some as “the metaverse,” has reached a new audience sector—students—with the creation of “the Metakot” or “the Metadorm” for one of Belgium’s largest telecoms providers, Telenet.

Created by TBWA\Belgium and VR specialists Cybernetic Walrus, this is a student house transported into a virtual experience in which, using virtual reality, they can play beer pong with other students all over the world.

The student experience

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in