Hasbro inked two-year partnerships for its Nerf brand with Jimmy Donaldson, better known by his creator handle, MrBeast, and National Basketball Association All-Star Luka Dončić of the Dallas Mavericks.
MrBeast will work with Nerf on a social content campaign, as well as a Nerf blaster collaboration.
And Dončić will take part in an “action-packed” branded social content campaign and a blaster of his own, the Luka x Nerf Pro Gelfire Blaster, set to debut next year.
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