God-is Rivera Is Leaving Twitter; Bukky Ojeifo Will Assume Her Role

The driving force behind the #TwtterVoices initiative to amplify the voices of communities, and perhaps its loudest voice, is spending her last day at Twitter Friday (Sept. 30), as global director of culture and community God-is Rivera will leave the company to pursue another career opportunity, with Bukky Ojeifo stepping into her role. Rivera joined Twitter in the newly created role in November 2018, after serving as director of inclusion and cultural resonance at VMLY&R, and Ojeifo, who had been senior manager, global culture and community, was the team’s first hire, coming on board in August 2019. #TwtterVoices is an ongoing global initiative focused on recognizing the contributions of diverse voices from communities including Black, disabled, Latinx, LBGTQ+ and Native Indigenous, offering opportunities for partnerships and connection with Twitter’s leadership, as well as a live event component for curating in-real-life and off-platform opportunities for connection. Twitter global head of brand experiences and engagement Nola Weinstein said in a statement, “What makes Twitter Twitter is the mix of incredible voices that come together on our service to connect, converse, laugh and, sometimes, change the world. It's so important that all of these voices feel seen and heard—that's why God-is started our culture and community practice in 2018. Under her leadership, we've built a strong, connected community of voices around the world that have since then driven and shaped the most important conversations on Twitter.” Ojeifo was instrumental in building up the practice alongside Rivera, helping to guide how the social network amplifies and engages with underrepresented communities. She was also responsible for driving cultural strategy for how Twitter showed up in front of consumers in global markets, highlighted by the company’s emerging focus in Ghana, where it established its headquarters on the continent. Ojeifo has more than one decade of experience in community building and cultural marketing, which will enable her to continue the mission of #TwtterVoices. Bukky Ojeifo Weinstein said, “I'm excited for this work to continue under Bukky's leadership. She has been key to the success of the culture and community team and a passionate, creative, strategic powerhouse from the start. Bukky is the voice of the Voices—an intentional community builder and fierce advocate who strives to elevate and uplift in everything she does. I can't wait to see how this practice grows and evolves in her capable hands. I am confident she will continue to bring the most relevant conversations to life and will always support and celebrate the voices who make Twitter so vibrant and unique.” Ojeifo added, “I am incredibly humbled to build on the #TwitterVoices legacy that God-is Rivera so fearlessly created when joining Twitter. These voices are the true culture catalysts and agents of change behind some of the most dynamic and inspirational conversations, movements and moments on Twitter. I'm thrilled to have the opportunity to continue celebrating their contributions, amplifying their work globally and advocating for what matters most to them.”

Diversity, Equity and Inclusion

God-is Rivera Is Leaving Twitter; Bukky Ojeifo Will Assume Her Role

Rivera joined the social network from VMLY&R in November 2018 and spearheaded its #TwtterVoices initiative

David Cohen

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David Cohen