Streaming & OTT

Deezer Targets Younger Users With Poster Campaign They Can Listen To

The music streaming platform will focus on audiences in France, Germany and Brazil

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Through a poster campaign, which audiences can listen to, music streaming service Deezer has begun to promote its brand platform “The Power of Music” internationally—as it aims to attract more young people to the service.

The platform, which is the second largest independent music streaming platform in the world, hosts over 90 million tracks and is available in 180 countries.

Earlier in August, it reported that its business to consumer subscriber-base had risen by 300,000 to 3.3