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Editor’s note: This is the fourth installment of Beats, Bytes and Brands, a monthly column on the newest trends and activations converging across the music industry and brand marketing.
Concerts and festivals are finally getting back to pre-pandemic levels. According to Live Nation’s Q1 earnings statements, the company sold more than 11 million tickets, driving over $115.7 million in brand sponsorship deals.
The consumer demand for live music comes as more brands see music as the solution to cracking the attention economy code.
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