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Food and grocery delivery services expanded rapidly around the world during the Covid-19 pandemic, but in France, this trend clashes with longstanding cultural traditions of dining out at restaurants or taking time to shop and cook at home.
To appeal to hesitant French customers, food-delivery app Uber Eats has launched a nationwide campaign that aims to humorously ease any guilt resulting from ordering out.
Created by French ad agency Buzzman, the campaign comprises TV ads, billboards and short YouTube videos that portray characters who attempt to cover up their deliveries.
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