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As Pride Month gets underway, Lego is using its own bricks to encourage more open conversations among families about sexual orientation, gender identity and expression.
The “A-Z of Awesome” campaign, which begins on June 1 and will run into 2023, will create an alphabet out of Lego bricks that teaches vocabulary, educates and helps build acceptance of the LGBTQ+ community through play. It expands upon the brand’s Pride initiative last year, when it launched its inaugural LGBTQ+ set entitled Everyone Is Awesome.
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