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Toy company The Lego Group has named former McCann Worldgroup Australia chief executive Nicole Taylor as its senior vice president and head of its in-house agency.
Taylor, who starts in January next year, will join the leadership team run by Julia Goldin, chief product and marketing officer for Lego, and will be made responsible for setting the strategy and innovation drive for its in-house creative agency made up of around 400 staff.
The headquarters for the Lego Agency is in Billund, Denmark, while it also holds offices in Enfield in the U.S.;