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To celebrate the United Nation’s annual Day of the Girl, Lego has released a campaign to recognize the important contribution women will make in the future through a series of films celebrating the ambitions of young girls today.
The #girlsareready campaign aims to remind audiences that a girl can do anything they set their minds to, despite the limitations and boundaries life places in front of them and is supported by a study, commissioned by Lego Group with the Geena Davis Foundation, that confidence comes through play.
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WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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