McCann Worldgroup Report Upends Conventional Wisdom About Consumers’ Environmental Concerns

Apart from changing practices, brands still struggle to speak directly about climate change

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A wide variety of conversations have been sparked by world leaders’ negotiations at COP26 these past three weeks.

Much attention has been given to brand leaders who deliberated over their corporate responses to the outcomes of the United Nations Climate Change meetings and agreements. There was also a great deal of lobbying by businesses designed to limit the effects of nations’ environmental protection pacts.

Away from the massive media coverage of the global gathering, it’s fair to assume that very different conversations were happening around dinner tables, at coffee shops and during lunch breaks across the globe.

The way that everyday people think about climate change—and how it may, or may not, impact their lives—is generally far removed from the language of international diplomacy.

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