Creating substantial change for gender equality requires serious teamwork. In that spirit, Sports Illustrated found a new brand partner to help advance its own mission to make a positive change.
As part of Sports Illustrated Swimsuit’s new advertising mandate “Pay With Change“—an initiative announced earlier this year to only pair with ad partners that are actively participating in the fight toward gender equality—the outlet has confirmed the effort’s first brand partner, Frida Mom.
Frida Mom is a brand dedicated to preparing and supporting women for the raw realities of motherhood.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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