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Social media giant Meta is courting the attention of small to medium businesses (SMBs) in an attempt to get them investing in its various platforms and tools, including WhatsApp, Messenger, Stories, Reels and Personalized ads.
The company which owns Instagram, Facebook and Whatsapp generated $118 billion in revenue last year, a year-on-year increase of 37.18%, much of that driven by SMBs.
To entice new customers, the company has released an online campaign to promote its tools as crucial to building businesses—and to overcome any lack of confidence they may have in their own abilities to fully utilize them once invested.
Through its content production arm Untold Fable, creative business Analogfolk London was tasked to develop messaging that would promote Meta as a company which could support British businesses to raise their profiles.
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