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Celebrating Black lives should be part of daily life experiences in America, not something reserved for moments of tragedy.
To spread that message, RPA copywriter Lauren Thomas created an art series and special merchandise collection in collaboration with her agency’s online store, RPAxGoods.
“I wanted to create something that both Black people and allies could proudly wear while making a statement: Support, cherish, and uplift Black people while we’re still here,” she says.
As part of Adweek’s Profiles in Black Creativity, Thomas shares how this project, benefiting a nonprofit in her hometown, came to fruition.
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