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Based on the notable increase in high-profile sustainability initiatives from companies like FedEx, Salesforce, GM and a plethora of others, it’s clear that brands are recognizing how highly environmental issues rank amongst today’s consumers—especially with Gen Z. Electronics and smartphone brand Samsung is continuing to stoke the conversation with the help of high-profile partners: the K-pop superstar band BTS.
In an effort to show the importance of creating environmental change, Samsung shared its continued commitment through a short film titled “Galaxy for the Planet,” which debuted during the brand’s biannual Unpacked showcase.
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