Samsung Created a Dark Fantasy World to Herald a New Era of Mobile Gaming

Ad by BBH illustrates Samsung's mobile processor that promises to elevate game experiences

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With Samsung Electronics set to introduce a processer that could change the experience of mobile games, it has unveiled an action-packed campaign that immerses viewers in an all-new gaming world.

Samsung says its Exynos 2200 mobile processer, which will be built into phones launching this year, will bring the kind of high-quality graphics and speed that are usually restricted to console-based games to mobile games. 

To build anticipation among gamers, Samsung’s ad illustrates what the next generation of mobile gaming could look like. 

The film, entitled “The Marketplace,” begins in a busy bazaar that serves as a visual metaphor for an online app store.



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