Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
After dropping a couple teasers, Lay’s Super Bowl spot is finally here.
The 60-second ad, made with creative agency Highdive, involves Seth Rogen and Paul Rudd exchanging memories before Rogen gets hitched.
The setup allows the two comedians plenty of room to play in several vignettes. Road trips listening to Shania Twain, near-death confessions, stumbling into turf wars—it’s all there. Bags of Lay’s potato chips were also there, apparently.
“Any chance I get to spend time with Seth and eat potato chips is a win,” Rudd said in a statement.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in