Gucci Beauty created a new Snapchat lens to back its Gucci Flora Gorgeous Gardenia Eau de Parfum.
The fragrance was reintroduced last August with the #FloraFantasy campaign, starring pop superstar Miley Cyrus and directed and shot by artist Petra Collins.
The lens, available via Lens Carousel and Snapcode, enables Snapchatters to discover the fragrance in a fun, immersive way.
The experience begins with a small animated bottle of Gucci Flora Gorgeous Gardenia Eau de Parfum spinning around and, after users tap the flacon or wait a few seconds, they will see an explosion of pink and blue petals and their distinctive anime character.
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