Snap Holiday Market to Debut on Black Friday

Brands will also roll out several AR lenses for the shopping season

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Snap Inc. will open the doors to the Snap Holiday Market on Snapchat Black Friday, Nov. 26.

The Snap Holiday Market features immersive experiences from six partners: Amazon Prime Video, Coca-Cola, Hollister, Under Armour, Verizon and Walmart.

Each brand will have a dedicated virtual store environment within the Snap Holiday Market, enabling Snapchatters to browse products and holiday deals in AR spaces custom built for each brand.



Coca-Cola/Snap Inc.

The Snap Holiday Market will be available via Snapchat’s Lens Carousel and featured at the top of the For You tab in Lens Explorer, and each experience will be accessible via the respective brand’s public profile.

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