The Gucci Belt, With Immortalized Brass Initials, Is an Enduring Fashion Statement

Why the logo accessory is enjoying its second renaissance

Few who were in Milan for Fashion Week in 2015 will forget the buzz surrounding the Gucci ready-to-wear fall collection. The famous house’s creative director Frida Giannini had been axed a few weeks before, so all eyes were on 42-year-old Alessandro Michele to see what he’d created. He’d been given all of a week to do it.

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This story first appeared in the May 10, 2021, issue of Adweek magazine. Click here to subscribe.