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Marketing Morsels: Lay's Vodka, Solving the Cream Cheese Shortage and More

A sampling of this week's brand stunts

mashup of images: wheaties box on left, lays vodka in center, suitcase on right with makers mark on it — Discover intriguing tidbits from Lay's, Wheaties, Aviation Gin and more.Wheaties, Lay's, Maker's Mark

By Jess Zafarris & Paul Hiebert

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Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment!

Morsel #1: Lay’s makes vodka

Lay’s but make it Vodka ???????? We partnered with @EastsideDistill to transform our signature, proprietary potatoes into a vodka blend.

Very limited quantities. Distilled and bottled by @EastsideDistill. Must be 21+. Please drink responsibly.

— LAY'S (@LAYS) December 16, 2021

Lay’s, the brand known for providing potato chips, aims to make holidays extra special—and boozy.

Jess Zafarris

Jess Zafarris is the director of audience engagement at Adweek.

Paul Hiebert

Paul Hiebert is Adweek's deputy editor of special projects.

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