Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Games publisher King has named Fernanda Romano as its new chief marketing officer for its mobile game Candy Crush.
The appointment of Romano, who has served as vp of marketing and global innovation for footwear company Alpargatas, the owner of the Havaianas brand, for nearly three years, will see her lead the marketing team at King, working alongside its product, commercial and growth teams.
One of the world’s most lucrative gaming titles, Candy Crush was the top-grossing gaming franchise for the year in U.S.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in