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There is a common theme running through many of the latest Christmas ads. After the pandemic blighted last year’s holiday season, brands are encouraging people to go big on their celebrations this time around.
In that same vein, British supermarket Tesco has a fitting soundtrack for its festive ad: Queen’s “Don’t Stop Me Now.” Created by Bartle Bogle Hegarty London, the spot follows a woman who is determined not to let anything get in the way of enjoying Christmas—not a broken-down car, Covid-19 travel restrictions or even a stubborn elf.
Her
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