Tesco Driver Careens Through History Delivering Groceries in Centennial Holiday Ad

British grocer takes a trip through decades of popular culture

A shared love of holiday treats transcends the bounds of the space and time—quite literally—in a new Tesco holiday ad with a sci-fi twist.

The 90-second spot follows a delivery truck driver who finds himself hurtling through various decades of British history via a series of time warps, placating the shocked inhabitants of each era with holiday sweets along the way. Created by BBH London, the ad is part of the U.K.-based supermarket chain’s 100th anniversary celebration.

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