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Instagram released a Holiday Success Guide to help businesses on its platform prepare for the all-important holiday shopping season.
It features step-by-step guides on topics including creating and managing product catalogs and tagging products to make them discoverable, with Instagram noting that using product tags five or more days per months helps boost product page visits and purchases.
Instagram is also sharing tutorials via its Reels video format to help teach business owners how to tag products in Reels and generate higher engagement with their audiences.
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