Instagram Lets Brands Create Ads With Product Tags From Scratch

Facebook Shops can now offer discounts on individual products

Teen apparel retailer Hollister tested Instagram ads with product tags Hollister/Facebook

Saying that a recent study by research arm Facebook IQ found that 78% of online purchases are occurring n mobile, Facebook detailed two feature aimed at enabling retailers to capitalize on that trend during the upcoming holiday shopping season. David Cohen is editor of Adweek's Social Pro Daily.