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As one of the top developed countries in the world, the US can brag of a few things, like its ostentatious wealth and its advanced industrialization. However, it’s also one of the few leading nations without universal healthcare. If you ask Swedish sportswear brand Craft, “That’s a bit weird.”
The brand may not be able to give away free insurance but with a new campaign from agency INGO Stockholm, Craft is offering US consumers something else: a discount with a purpose.
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