There's a Monster Mash at a Serena Williams Tennis Tourney Courtesy of DirecTV

Latest ad from TBWA\Chiat\Day has a Halloween twist and a deadpan line judge

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A freaky clown, a chainsaw-wielding killer and a giant monster show up at a Serena Williams tennis tournament, and if this sounds like the setup for a joke, there’s a pretty good reason for that.

The characters pop into the stadium out of nowhere and terrorize the fans in the stands, the broadcasters in the booth and even Williams’ opponent—everyone, understandably, loses it—in the latest ad for DirectTV Stream.

But it’s a good-natured bit of Halloween-adjacent horror mixed with well-known tennis tropes like the line judge giving the deadpan reprimand, “Quiet, please,” to the shrieking audience.

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