Beer brand Presidente threw the first pitch of its “Be the Presidente” campaign in the form of a 30-second hero video featuring baseball legend Alex Rodriguez.
The goal of the campaign is to salute leaders in Latinx culture who challenge stereotypes, defy conformity and help shape their communities for the better, and the stories of three people who embrace their Hispanic heritage and blend it with their own first-person experiences and passions to help shape the modern Latinx community and culture of today are shared:
- Jordan Lopez, Presidente of Freshness: The go-to barber for baseball’s most prestigious players, whose various businesses are pillars of the Washington Heights community and beyond.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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