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Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Shutterstock’s Stan Pavlovsky illustrates the success of his tech-driven approach since his promotion to CEO last year. Below, in his own words, he explains the initiatives that redefined his company’s market and client relationships.
When nervous advertisers pulled their budgets during the pandemic, media organizations’ well-known business challenges became worse, leading to furloughs and even layoffs.