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SweeTarts sells more than just its original hard candy, and it’s come up with a way to let shoppers know it.
Beginning today, the Ferrara-owned brand is launching SweetBeats, an online music mixer. Created by agency Duncan Channon, the program features images of SweeTart products, including its ropes along with its chewy and original formats. The candies appear in a mesmerizing visual meant to mimic the music, alongside a mixing board for sweet-toothed DJs to combine a range of preprogrammed melodies and rhythms.
Ashley
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