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CrossInstall, the mobile-focused demand-side provider that was acquired by Twitter last May, is now MoPub Acquire.
MoPub Acquire is currently in closed beta, and its aim is to help mobile advertisers deliver customized, interactive experiences to targeted audiences across multiple exchanges, including the MoPub Marketplace, combining data-optimized creative services and performance-based bidding to drive user acquisition.
MoPub Acquire head Georgia Herdener, who managed the commercial team at CrossInstall for four years until its acquisition by Twitter, explained in a blog post, “As CrossInstall started working closely with MoPub,
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